The Basic and Advanced Requirements at the Electronic Stores, What to Set One?
How for an online electronic store to form an assortment that will not lead to bankruptcy, but will be in demand among buyers? How to make a selection of goods that will hit the target? Creating an online store, the first thing to take care of is the current range. What to sell, what services will interest the client and will be in demand? This issue is especially acute when the initial capital is small – a mistake can result in bankruptcy and closure of the project. The choice is quite obvious, simple selection rules will help you avoid failures at the start.
What will we sell?
Requirements for your range and products that you will offer are extremely simple. Start-up should not start with the sale of refrigerators or other large-sized goods. This is an extra expense, which at the beginning of the road is not all for the shoulder. These are renting a warehouse, paying for the work of movers, transport etc. So start small. The Colorado Springs electronic store offers you the best impression of the same.
Let it not surprise you. A cheap product at the electronic store at the start is an error. To get a distinct income, you have to sell thousands of spoons or a couple of dozen jewelry. To sell a lot in a new store is quite difficult – take not quantity but quality.
By the way, about quality, it is better to give preference to a product that is difficult to compare with similar offers of competitors. This will help not to enter into dumping wars and establish a high price for products. In the opposite case, it is very easy for the buyer to compare prices and choose where cheaper (logically). The result is a race of discounts and shares, loss of profits.
It’s bad if your goods lose money quickly. For example, the cameras of the latest model lose a third of the cost in a few months; that stubbornly hold down the initial price, that following the trend and proportionally lower prices – all this is a loss of profit. But the price of quality watches or pens Parker will remain unchanged. The choice is obvious.
Absence of competition
Choose a non-competitive market. Suicide starts dealing with the trade of telephones and gadgets. There are thousands of competitors; you will not sell anything, as they will go to buy those who have been on the market for a long time.
This is the one that agrees to return the goods, accepts more than one form of payment (preferably if all the options that you offer in the store to customers), is ready to sell the goods individually at the dealer’s price. Such a partner will avoid problems with refunds, freezing of working capital in the event of problems with the buyer, etc. The last and most important is marginality. What you put on the window of your online store should have a high margin. The same phones with a margin of 10% do not bring the desired result when selling.
Look for a niche in which you can trade almost exclusively. It is the absence or minimum of competition that will allow you to assign the right price to the product and keep it without effort. Let it be a monopoly in a limited range of a small number of items, even if it will not last long in a small consumer segment, but it is the monopoly that will help you to get on your feet and unwind. Look, the road will be mastered by the going. In the Colorado Springs electronic store you will be able to have the best supports.